THEY'VE already ticked off the AFL as an official betting partner and now the movers and shakers of the betting world, CrownBet.com.au, have pulled off another coup.

The online bookmaker has been announced as the premier wagering partner of Racing Victoria and the Seven Network for the Racing.com broadcast and online platforms for the next sixteen months, as well as Seven's suite of thoroughbred racing in 2016.

What that means is you're going to be seeing plenty of CrownBet.com.au odds on Victorian racing broadcasts on both television and online from August 31.

CrownBet Chief Executive Officer Matt Tripp said the tender selection process was competitive and the partnership would play an important role in CrownBet's growth strategy.

“It was a thorough and competitive process and we're delighted Racing Victoria and the Seven Network have chosen CrownBet as their Premier Wagering Partner,” Tripp said.

“This partnership will allow us to reach a wide audience right across Australia, and will play an important role in our mission to become the leading operator in the sector.”

The deal also means there will be free to air saturation for Channel Seven's coverage of 21 race days in 2016, from the Orr Stakes on February 13 to the Zipping Classic at the end of the Melbourne Spring Racing Carnival.

It has been reported that CrownBet will provide odds, live crosses and tips to Racing.com and will fill half the gambling advertising slots, rising to 60 per cent on big race days. Ladbrokes will fill the remainder.

It's all part of Racing Victoria and Country Racing Victoria's swish new television rights deal with Seven West Media.

The Racing.com broadcast channel has the right to feature live broadcasts of 498 Victorian race meetings per year (102 metro, 396 country) and is aired on channel 78 metro and channel 68 regional as well as at racing.com's digital streaming platforms. It will soon be broadcast via pay TV.

“The launch of the free to air Racing.com channel achieves the goal of the Victorian thoroughbred racing industry to make our sport available to more people in more places than ever before,” Racing Victoria chairman David Moodie said.

“It is the start of a new era for Victorian thoroughbred racing and one that provides us with a foundation for growth in engagement, participation, ownership, wagering and attendance.

“Racing.com will showcase Victorian racing 363 days a year to well over 90 per cent of the Australian population.

“The industry's partnership with Seven is a great result for racing fans, punters and participants and I would like to take this opportunity to thank our three Metropolitan Clubs and Country Racing Victoria for their support in achieving this.”

While it has been quietly going about its business, racing.com will officially be launched on Saturday for Caulfield's Memsie Stakes Day, with the big gun Bruce McAvaney hosting the event.

He will be joined by Hamish McLachlan and former AFL player Campbell Brown. Hong Kong-based form analyst Clint Hutchison is onboard, while racing.com's existing digital team of Brad Bishop, Ben Asgari and Tom Biddington will have roles on the TV broadcast. That group complement the existing talent of Jason Richardson and Shane Anderson, who have headed up the Racing Live broadcast which has been operating since March, along with form experts David Gately and Warren Huntly.

Channel 7 Melbourne managing director Lewis Martin said members of the team would feature on broadcast races 363 days a year.

“We are pleased to confirm that we have secured some terrific people for Racing.com and we are well-advanced in our plans to further expand our coverage of racing over the coming months,” Martin said.

“Channel Seven is looking forward to working closely with Racing.com in the promotion and marketing of this exciting new venture.”

Racing.com's chief executive Scott Perrin said Saturday was only “day one.”

“We have exciting plans for the evolution and development of this partnership over the coming 12 months,” he said.

“Victoria has the best racing product in the country and we are thrilled to be able to promote and grow it.

“This is the start of a new channel and we look forward to working to build our content over the coming months.”

The launch of the new channel is the culmination of eight months of turmoil in the racing industry, after the deals between Tabcorp and the racing clubs fell apart.

It's a breath of fresh air after that turmoil, which even involved a black out of Victorian Racing on TVN and Sky.

NSW signed a 10-year deal with Sky Racing in January, keeping its races on air, but Victorian races were taken off air in early June.

That will hopefully be a thing of the past for some time now.

Meanwhile, CrownBet has also quietly signed on to be the official wagering partner of Country Racing Victoria.

Country Racing Victoria marketing manager Darren Galley said the partnership would be a mutually beneficial one and would also be a boon for its customers.

“We're delighted to team up with CrownBet as our new wagering partner,” Galley said.

“We hope our customers will make full use of their offers and expertise when they have a bet on the country races.

“They've already shown their willingness to support country racing in Victoria and we look forward to working with them to do just that.”

CrownBet is the major partner for this month's Country Racing Victoria Awards, and will sponsor the night's feature awards: the CrownBet Country Club of the Year and the CrownBet Country Horse of the Year.

CrownBet chief executive Matt Tripp said he has had a long association with country racing.

“We are delighted to form this partnership with Country Racing Victoria, they're a significant contributor to the Australian wagering landscape,” Tripp said.

“We're looking forward to our involvement in the awards night, which celebrates the great things country racing has achieved in the racing season.”